Major in Sport Management (BS Degree)

College of Distinction
Turn your love of sports into an exciting career!

The athletics industry demands qualified professionals to fill administrative, marketing, and promotional roles in sport management. 

Whether your dream is to work as an agent, in athletics administration, community relations, facility management, or sport marketing, 了解如何在体育产业中实施合理的商业策略将使你对潜在雇主更有价值,并帮助你在职业生涯中脱颖而出.

That’s why in addition to courses specific to sport management, GMercyU的体育管理理学学士学位(BS)也包括商业课程, economics, finance, marketing, and law.

Program Details

sportbusinessassociation_2022-23.pngWhile thorough knowledge of the facts and figures of the athletic industry is essential, in GMercyU's Sport Management program, 你还将学到将这些原则应用到未来职业生涯中的有效策略.

Program highlights include:

  • A sport management education that includes a full repertoire of business courses因为在体育行业工作的专业人士必须了解商业的基本原理.
     
  • Internship opportunities 当地成功的体育附属机构可以让你将课堂上学到的知识应用到现实世界中,并建立网络联系. Interships are required of all Sport Management majors.
     
  • Experienced faculty (no teaching assistants!) who understand business from the boardroom, not just the classroom. Our low student to faculty ratio of 10:1 means individualized attention, support, and mentorship from your professors.
     
  • Valuable industry networking opportunities through internships, guest lecturers, conferences, and career fairs. For example, in December 2022, students attended the Philadelphia 76ers Sports & Entertainment Career Fair and the Philadelphia Flyers First Line Sales Workshop.
     
  • GMercyU's Sport Business Association, which students can join to further develop their knowledge of the industry, networking, and preparing for careers in sport.

  • GMercyU’s state-of-the-art facilities, including a financial trading room equipped with a real-time stock ticker.
     
  • The Griffin Student Leadership Institute, a chance for you to develop effective and ethical leadership skills.
     
  • Study abroad opportunities that will expand your horizons.
     
  • An emphasis on key skills that employers look for – critical thinking, communications, and problem solving – that complement our students' experiential learning.
     
  • The Griffin Edge, 这将帮助你把你在GMercyU的经历和你未来的愿望联系起来, so you can ace future job interviews and launch a successful career. Learn more about the Griffin Edge below. 

Apply for this option during your junior year
Boost your employability and earning potential by earning your MBA. With GMercyU's unique  4 +1 MBA,  students with a GPA of 3.0或更高的学位可以在短短五年内获得体育管理学士学位和工商管理硕士学位(MBA).

通过在大四的时候修研究生学分(作为本科学费的一部分)来跳过研究生入学考试,然后在第二年顺利完成MBA课程.

GMercyU的体育管理课程提供专业的体育相关课程,让您更深入地了解特定领域. It also offers a solid foundation in business, economics, accounting, and management that teach advanced principles of business and accounting.

In addition to completing general education requirements, you will complete the following courses as a sport management major:

Prerequisites - 3 Credits

SPMT 200 Foundations of Sport Management                           


Foundations of Business - 13 credits

BUS 101 Business Issues & Trends
ECN 102 Microeconomics
ACC 105 Principles of Accounting I
BUS 212 International Business
BUS 213 Human Resources & Professional Communication


Sport Management Core - 33 Credits

SPMT 350 Cases in Sport Management
SPMT 351 Strategic Sport Marketing
SPMT 352 Financing Sport Operations
SPMT 353 Introduction to Sport Law
SPMT 354 Administration & Organization of Sport Operations
SPMT 355 Sport Facility & Venue Management
SPMT 300 Role of Sport in Society
SPMT 305 Sport Sales, Sponsorship and Revenue Strategies
SPMT 455 Sport Management Internship
SPMT 4000 Capstone
COMD 206 Public Relations


Major Electives - Select 4 (12 credits)

BUS 310 Principles of Finance
BUS 437 Special Topics
BUS 209 Stats I
MKT 334 Consumer and Buyer Behavior
COMD 201 Mobile Content Creation
COMD 302 Video Production & Editing
COMD 200 Digital Analytics & Visualization
MKT 207 Principles of Marketing
MKT 410 Marketing & Digital Media
MKT 438 Social Media Marketing

 Credit Requirements
A minimum of 125 credits is required for the bachelor’s degree in sport management.

Undergraduate Minors
Increase the value of your Bachelor of Science in Sport Management degree by adding an undergraduate minor that best suits your personal and professional goals.

Wondering what your classes might look like as a sport management major? Here’s a glimpse of just a few.

BUS 351 Strategic Sport Marketing
本课程提供了在体育环境中各种营销技术和策略的概述. Areas to be covered include the processes of the strategic sport marketing, market research and analytics, the segmentation process, the identification of target markets, database and relationship marketing, sponsorship, corporate partnerships, and the development of the sport marketing mix and sponsorship packages. 学生将通过首先描述体育营销的五个P如何在体育运动中应用,为体育组织和赛事建立一个综合营销计划.

BUS 353 Introduction to Sport Law
本课程旨在解决体育管理人员日益需要了解其管理绩效的法律含义的问题. This course will introduce the legal issues facing those in the sports industry. 法律原则的适用是考虑到有关专业和业余体育. Student will analyze the legal and regularity aspects, elements, and relationships for all constituents participating in sports; administrators, coaches, athletes, agents, vendors, sponsors, faculty managers and owners, and spectators. Seminal court cases are discussed. 学生将通过案例研究和课堂法庭会议来研究体育法中的相关问题.

BUS 355 Sport Facility and Venue Management
本课程将探讨体育设施和场馆管理的原则和实践. Emphasis will be placed on topics including facility supervision, planning, construction, operations, security, programming, scheduling, box office operations and concessions, maintenance, marketing, and financing. With new arenas, stadiums, fitness and recreation centers, convention centers and other facilities opening, there is a significant need for properly trained sport facility managers. The principles and applications of facility design, maintenance, 并对室内和室外体育设施的活动管理进行分析. Students will critique existing sport facilities and complete related assignments.

For all Sport Management course descriptions, please refer to the undergraduate catalog.

Maddie Herman, MsEd
Maddie Herman, MsEd
Position: 
Instructor and Program Coordinator, Sport Management
Did You Know? 
Herman has worked for the Philadelphia 76er's and Wells Fargo Center, and ran GMercyU's Intramurals and Recreation program.
Read bio

 

Alan Harper, MBA, PhD
Alan Harper, MBA, PhD

Position: Assistant Dean of the School of Business and Education; Associate Professor and Program Coordinator, Finance and Management programs
Did You Know? Dr. 哈珀拥有20年的管理经验,发表了超过15篇同行评议的文章.
Read bio


Margaret Rakus
Margaret Rakus, EdD
Position:
助理教授和项目协调员,数字通信和营销项目 
Did You Know?
Dr. Rakus has held industry positions in marketing and public relations. She holds certifications in Tableau, Hootsuite, Google Analytics, Google AdWords, and more.
Read bio


Melissa Dennis
Melissa Dennis, DBA
Position:
Assistant Professor, Marketing
Did You Know?
Dr. Dennis spent 15 years working for Disney Parks, Experiences and Products in customer relationship and customer engagement, supporting Walt Disney World, Disneyland, Disney Vacation Club, and the Disney Cruise line businesses.
Read bio

 

Luigi Corrado, Jr., CPA, MT
Position:
Professor of Practice and Program Coordinator, Accounting
Did You Know?
Corrado教授在会计行业担任财务报表审计员近20年, corporate controller, and senior consultant with a variety of firms.  
Read bio

Meet a Student-Athlete and Sport Management Major

Meet more students — watch GMercyU's episode of The College Tour!

At the start of students' first Sport Management course, Foundations of Sport Management, I pose two questions to students: What is your dream job out of college, and what is it at the pinnacle of your career? It informs me how to shape each student's experience in support of those goals. The goals often change as students discover more to love about the industry, which is always exciting. 

—Instructor, Program Coordinator Maddie Herman, MsEd

Real-World Opportunities

The Griffin Edge is comprised of five touchpoints -- Excellence, Engagement, Experience, Empathy, and Encouragement -- that become the cornerstones of your Distinctive Mercy Experience as a full-time undergraduate student.

Griffin Edge包括一个电子作品集,用于记录您在GMercyU的教育和课外经历(无论您的专业如何)。, reflecting on those experiences, and receiving feedback from faculty. 它旨在帮助你掌握自己的教育历程,并为你规划正确的职业道路. 它还会帮助你学会如何用有意义的方式谈论你的大学经历 that can make all the difference in a job interview. 

For example, a student might say in a job interview: "I conducted research at the undergraduate level." 

格里芬边缘学院的学生可能会说:“与专家教师一起进行研究的机会教会了我在数据收集和分析中保持准确的重要性. I was even able to present my findings at our annual research conference! I know this is the career for me."

Learn more about the Griffin Edge here.

Student internships are a great way to put your skills into practice, enhance your resume with relevant work history, establish a mentoring relationship with a sports professional, and get a first-hand view of the inner workings of the industry. That's why completing an internship is a requirement for this major.

GMercyU与各种规模和环境的地区体育机构建立了实习关系, including:

  • All Star Sports Academy
  • Boston Red Sox
  • BucksMont Indoor Sports Center
  • Diamond Nation Sports Complex
  • East Norriton Township Recreation
  • Gwynedd Mercy University Athletics
  • International Sport Training Camp
  • Lancaster Barnstormers
  • Lehigh Valley Iron Pigs
  • LIVE- Wells Fargo Center- Philadelphia 76ers
  • Philadelphia Flyers
  • Philadelphia Phillies
  • Reading Royals
  • Temple University-Athletic Department
  • Trenton Thunder
  • XL Sports
  • Wilmington Blue Rocks

As sports-related interest grows in the U.S. and abroad, 对支持团队和个人运动员的合格专业人员的需求也将增加. 获得体育管理学位为职业机会和独特经历打开了大门. Here are just a few.

Top Jobs for Sport Management Majors

Sports Agent
Description: 体育经纪人代表他或她的运动员客户与未来的职业运动队谈判,并与现有的球队谈判合同条款和薪酬. Agents also manage client promotional opportunities and endorsement agreements, and some agents oversee client taxes and other financial documents.
Degree Requirements: A bachelor’s degree
Average Salary: The average salary for a sports agent in the U.S. is $113,470.
Source

Sports Scout
Description: 体育球探寻找有天赋的高中和大学运动员,目的是招募他们参加更高水平的球队. 体育球探通常花费大量时间旅行,而且经常工作时间不规律.
Degree Requirements: A bachelor’s degree
Average Salary: The average salary for a sports scout in the U.S. is $44,890, with the highest 10 percent earning more than $93,590.
Source

Sports Event Planner
Description: 体育赛事策划者组织一些设施活动,比如主题促销活动或与著名运动员的见面会. A sports event planner may also oversee giveaways or fan contests.
Degree Requirements: A bachelor’s degree
Average Salary: The average salary for a sports event planner in the U.S. is $52,560
Source

With a balance of business, management, and marketing principles, GMercyU的体育管理学士学位为学生在体育行业的各种职业生涯中取得成功做好准备.

success_carlyjensen_sm.jpg
Carly Jensen '22

Current Position: Community Relations Assistant, Boston Red Sox
Carly thrived as an intern for GMercyU's Intramurals program, later interning for the Philadelphia Flyers. After graduation, she clinched a dream job in community relations with the Boston Red Sox. Learn more about Carly's GMercyU experience.



Kris Boyd
Kris Boyd ’18

Current Position: Inside Sales Associate, Philadelphia Flyers
Kris was first drawn to GMercyU for its location, small class sizes, and lacrosse team, but soon came to appreciate its outstanding faculty support and internship opportunities. Thanks to an academic plan tailored to his goals, 克里斯提前一个学期毕业,最终在费城飞人NHL球队找到了一份梦寐以求的工作. Learn more about Kris’ GMercyU experience.



Andrew Ball
Andrew Ball ’11

Current Position: Assistant General Manager, Houston Astros
Having played baseball all of his life, Andrew wanted to continue playing in college. Countless recruiting trips led him to GMercyU, which he felt had the right mix of a well-rounded education and competitive athletics, and where he found mentors in his professors. After graduation, he accepted a job with the Tampa Bay Rays as an Assistant in Baseball Operations, where he served as a liaison between scouts and the front office for several years. 在洛杉矶天使队担任了五年的棒球运营总监之后, he became Assistant General Manager for the Houston Astros in 2021. Learn more about Andrew’s GMercyU experience.

Read more Success Stories.

(Maddie Herman教练)从大二开始就是我的导师,对我的专业和个人发展起了关键作用.

—Carly Jensen '22, Community Relations Assistant, Boston Red Sox

Next Steps

Have you already earned college-level credits at another institution? GMercyU makes it easy for you to transfer — learn how on our Transfer Admissions page.

You can also explore our agreements with area schools on our Transfer Your Credits page, and check out our guaranteed scholarships for transfer students.

Have questions about GMercyU's admissions requirements? 我们的招生人员随时准备引导您完成申请或转学到GMercyU体育管理课程的过程.

Email: admissions@yxxxstone.com
Phone: 215-641-5510

Apply now

At GMercyU, we strive to make a quality education accessible to all through financial aid, scholarships, and grants. As a military-friendly university, we welcome service members and participate in all VA educational benefits programs. 

Get the training you need for a career in the world of sports. Earn your Bachelor of Science in Sport Management with GMercyU. 

Apply now



The BS in sports management program at GMercyU is accredited through the International Accreditation Council for Business Education (IACBE).